Admit it. We’ve all done it. You’re not meaning to be nosy, but you can’t help but notice the package your neighbor has sitting on his doorstep.

It might be that distinctive, smiley box from Amazon, or one of those Blue Apron boxes that seem to crop up everywhere—or maybe it’s something you’ve never seen before.

Just the other day while driving in my neighborhood, I saw a bold, purple-colored box with the words “Purple Carrot” emblazoned on the side. What’s a Purple Carrot? I’d never heard of the company. But the vibrant colored box was enough to capture my attention and stick out in my mind.

Guess what I did when I got home? I googled Purple Carrot and found out they’re a plant-based meal delivery service. Talk about effective marketing.

By merely using distinct, recognizable packaging, Purple Carrot piqued the interest of a casual observer (me), and eked out a little free advertising too.

For businesses of all sizes, effective custom packaging can yield impressive marketing results.

Just consider these stats:

• In a Dotcom Distribution study, over 60% of those surveyed said that gift-like packaging gets them excited about what they ordered.
• 40% of these online shoppers said they would be more likely to purchase from a retailer again if the retailer used premium packaging.

And pretty packages can lead to social shares:

• 50% said gift-like or branded packaging makes them more likely to recommend a brand to others.
• People obsess over packaging. In 2018, there are more than 92 million “unboxing” videos on YouTube.

Suffice it to say, custom packaging is an easy way to spike interest in your products and build excitement for your brand. Not to mention that your competition is probably already putting effort into how they package their products. Don’t get left behind.

So how can your business stand out from the crowd?

Let’s take a look at how you can incorporate custom boxes and branded packaging into your marketing arsenal.

And fear not, there are price points that will work for every size business.

Why Go Custom?

Custom Boxes We Created For T-Mobile

Gone are the days of haphazardly tossing some goods in a post office box and calling it a day.

The physical box you put your product in is important, so put some thought into it. You only have one chance to make a first impression. Don’t miss this opportunity.

Making a memorable brand experience is especially relevant for one very important consumer group—millennials. Millennials now make up nearly 25% of the US population and possess an annual purchasing power of over $1.3 trillion dollars. For millennials, feeling a connection with a brand is of paramount importance when making purchasing decisions.

Unique packaging is a great way to initially wow your customers and make them feel special. When done right, you’ll increase brand exposure, through social sharing, and directly pump up brand loyalty and sales.

Where To Start

It all begins with choosing the type of outside shipping box you need.

Boxes come in all shapes, colors, materials, and sizes, but cardboard and corrugated rectangular boxes are the most popular choices, because they’re sturdy and affordable.

When it comes to packaging design or box design, there are two main types of packaging to consider: Fully customized boxes and printed stock boxes.

Let’s take a closer look:

You can choose to go the fully customized route, but maybe a printed stock box will fit your needs. It’s always best to ask packaging companies for a quote. A lot will depend on your budget and the type of products you’re shipping.

With a custom box, you can pick any size you want, add fancy designs, fitted dividers, inserts, throw in some custom tissue paper, or make use of inner boxes and bags.

In other words, you can get exactly what you want and know that your brand will have something entirely unique.

When you design your custom retail packaging, don’t let the inside flap of your shipping box go to waste. Take a company like Loot Crate, for example. They use this piece of precious real estate by including “unboxing instructions,” as a way to encourage social sharing.

Successful packaging starts with a compelling design.

Your company probably already has a logo or a particular color associated with your brand. Try to incorporate these elements into your boxes or other packaging. It will promote brand awareness and help people remember you.

There are all kinds of variables that can inflate the costs of your packaging. When weighing your printing options, don’t forget to consider things like cutting dies, printing plates, flute size, dielines, and minimum orders.

Keep in mind printing costs are usually lower for bigger orders. So if you can, figure out what you’ll need down the road, and order accordingly.

And always get a printed sample proof before approving the job for production. You’d hate to place a large order only to have your company name misspelled, or the colors to be all wrong. That’s definitely not the kind of branding you want.

NOTE: We offer 100% free design for all of our customers who need help. Don’t have a design? Let us help you make it.

Choosing The Right Type of Box: Custom Boxes By Industry

You might be surprised to learn that there are custom boxes for specific industries. Some packaging is crafted to suit specific product box styles, and others to match unique retail box needs.

On A Tight Budget? Think Beyond The Box

Not every company has the budget to digitally print their logo on the side of their shipping boxes. But that doesn’t mean you have to forfeit all attempts at promoting your brand. The little things inside the box are an important component of adding that personal touch.

Looking for a little inspiration? It’s not hard to find.

Even a cursory search on Pinterest will have all kinds of packaging eye candy pop up.  Many pinners devote whole boards to packaging ideas.

Here are some ideas to consider:

Notes

How about the thrill of receiving a personalized, handwritten note?

If you find one of those tucked inside your product box, you’ll take notice. A simple thank you note can go a long way.  And it doesn’t have to cost a fortune. For mere pennies, you can print up some thank you inserts, and make your customers feel special.

You can get as fancy as you want, but if money’s tight, you can even print some out on your own computer.

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Last Updated: December 6, 2022